Overview
Organic and paid, this quarter versus last. Up and to the right.
Visitors · Q3 2026 vs Q2 2026Visitors · Leads · Time
Q3 · 142,800
Q2 · 103,400
Visitors
142.8k
+38% QoQ
Leads
1,247
+46% QoQ
Conv. rate
0.87%
+0.1 pts
Media
$138k
~$46k/mo
Cost / lead
$111
−18%
Paid share
68%
media-led
Channel mixpaid ~68%
Display + CTV42%
Paid search18%
Organic16%
Direct9%
Paid social8%
AI / LLM4%
Leads by month
July372
August421
September454
+22% July → September
Goals by source
Paid search612
Display + CTV324
Organic170
Paid social141
Real-time
Who is on the site right now, where they are, and where they came from.
Live mapreal-time
Live sessions37 online
Searches
Organic search, ranking where the cases are.
Organic visitors
22.9k
+44%
Top-3 terms · NYC
14
+5
Non-branded
71%
+9 pts
Organic leads
170
$0 media
Organic rank · NYCRankings · movement
construction accident attorney↑2#1
car accident lawyer nyc↑1#2
slip and fall attorney manhattan↑3#2
nyc injury lawyer↑1#3
truck accident lawyer brooklyn−#4
motorcycle accident lawyer queens↑4#5
Search engines
Google84%
Bing9%
DuckDuckGo4%
14 terms in the NYC top 3, up from 9 last quarter
AI
Your visibility inside AI assistants, the new front page of search.
AI assistant traffic
4,180
+118%
AI citations
+120%
NYC injury queries
Branded search
+54%
they ask by name
Cited queries
31
+12 QoQ
Traffic by assistant
ChatGPT54%
Perplexity24%
Gemini14%
Copilot8%
Where you're citedAEO
"best construction accident lawyer nyc"cited
"what to do after a car accident in ny"cited
"nyc slip and fall settlement amounts"cited
"how long do injury cases take in ny"cited
engineered to be the cited answer, not just a blue link
Content
The pages doing the work, and the research earning links.
Top pagesPages · Entry · Exit
/free-consultation22.4k
/construction-accidents18.1k
/car-accidents16.7k
/results9.3k
/nyc-injury-claims-report-20267.1k
Data-journalism (Strike)Earned authority
NYC construction-injury claims study31 links
Subway-platform incident analysis18 links
Borough crash-rate index14 links
primary-data investigations earning citations + links
Goals
What converts, measured cleanly, from visit to lead.
Leads
1,247
+46%
Conv. rate
0.87%
+0.1 pts
Form fills
842
+39%
Calls
405
+61%
Conversion funnel
Visitors142,800
Case-review page41,200
Form started3,180
Lead submitted1,247
Leads by source
Paid search612
Display + CTV324
Paid social141
Organic170
Traffic quality
Every number you trust is a real human, not a bot.
Real traffic
96%
by network
Datacenter
3%
filtered out
Flagged
1%
reviewed
In-market
91%
NYC metro
By network operatorreal vs machine
Verizon FiOSreal
Spectrumreal
T-Mobilereal
Datacenter ASNsfiltered
non-human traffic filtered before it touches a single metric
Campaigns
Paid media, every dollar with a defined path to a lead.
Spend
$138k
~$46k/mo
Media leads
1,077
+44%
Cost / lead
$111
−18%
Impressions
8.4M
+22%
By channelleads · CPL
Paid search612 · $94
Display228 · $128
CTV / OLV96 · $176
Paid social141 · $119
By placementpublisher
Premium news38%
Streaming / CTV24%
Search partners22%
Social feeds16%
premium-first inventory, every dollar accounted for
Visitors
Who they are and how they reach you.
Device
Mobile64%
Desktop31%
Tablet5%
New vs returning
New71%
Returning29%
returning up 11 pts, brand recall building
Language
English88%
Spanish10%
Spanish-speaking demand, a content opportunity
Locations
Where the cases are, by borough and region.
By boroughCities
Manhattan34%
Brooklyn24%
Queens18%
Bronx11%
Staten Island5%
NJ commuter8%
In-market reach
NYC metro91%
Rest of NY6%
Out of state3%
91% of reach lands inside the firm's market