Ostroff Godshall · Brand Equity Scan

02 · THE DIAGNOSIS

The read your current setup cannot produce

You already own what your competitors are spending hard to buy: twenty-five years, a statewide footprint, and a trial record a national brand cannot rent. The leak is not the firm. It is three fixable gaps between the firm the record describes and the firm the Philadelphia results describe.

0 of 9

Invisible in your own primary market

Zero page-one positions on the nine tested Philadelphia injury money terms. The best placement is position 15. The Blue Bell registered address locks the firm out of the Philadelphia local pack entirely. The market the firm anchors on is the one market it does not appear in.

34 sec

The top revenue page does not work on a phone

On the single highest-value organic page, mobile time-to-interactive measures 34 seconds in the lab. A hurt visitor on a phone cannot tap a call button for that long. The traffic arrives and then waits past the point most people leave.

0 tracking

You pay for traffic you cannot measure

No call tracking across eleven offices, no conversion pixel on a confirmed paid-social advertiser, no conversion ID on search. Every dial and every lead arrives unattributed, so no dollar can move with confidence. You are flying the buy blind.

Domain Rating rose from 10 to 24 and looks like earned authority. It isn't. About a quarter of the live referring domains, roughly 145 of 571, trace to a single manufactured-testimonial link campaign acquired in a 90-day spike. That pattern is exactly what a manual review removes, and it can pull the rest down with it. The real moat is the one a link shop can never fake: twenty-five years, a statewide footprint, and a trial record. We convert the record into earned presence, we do not pretend a synthetic link count is one.

03 · THE STRIKE · THE TEETH

One ratio nobody in Philadelphia has run

Pennsylvania just recorded its fewest road deaths since 1928. Inside the car, the safety is real. Step out of it and the trend inverts, and the gap between those two stories is a number the headlines never compute.

Philadelphia · who the safety reached · since 2015

Change in road deaths versus the city's 2015-to-2019 average, by whether the person was inside a vehicle or outside one.

People inside a vehicle+29%

People walking and rolling+65%

The people most exposed absorbed an increase about 2.24x the size of the one drivers did (65% / 29%). Computed by Taqtics Research from the City of Philadelphia Vision Zero 2024 Annual Report and PennDOT.

We don't guess. We measure. The 29% and the 65% are the city's own figures from the Vision Zero report. The 2.24x is our arithmetic on two numbers the city publishes side by side and never joins, which makes it an owned ratio, not a borrowed stat. It rides on the state's headline that drivers are safer than they have been since 1928, and turns that headline into the question only this firm is positioned to answer.

The source counts bicyclists and scooter riders inside "people walking and rolling," so the language stays exactly that, never a separate per-mode count. Every surface that carries this number carries its computed by Taqtics Research label. The statewide second-lowest-since-1928 figure never leads on its own. It only sets up the divergence.

THE TERRITORY MAP · BREADTH AS AUTHORITY

This is not one finding. We mapped a set of publishable data territories across the firm's practice, each anchored to a Pennsylvania government or institutional primary, each a future asset and a future citation.

Lead territory

Deaths among people walking and rolling rose 2.24x faster than for people inside a car (+65% vs +29%)

Philadelphia · Vision Zero 2024 + PennDOT

Pennsylvania logged its second-lowest road-death total since 1928, the contrast the lead rides on

Statewide · 1,127 deaths · PennDOT 2024

A venue rule reshaped the malpractice map: 43% of 657 Philadelphia med-mal filings were for out-of-county care

Philadelphia CCP · Phila. court data 2024

Pennsylvania's own state-funded study found 5x to 7x more childhood lymphoma near fracking wells, within one mile

Statewide · Univ. of Pittsburgh + PA DOH

Construction deaths jumped 60% in a year to 48, and falls were half of them, an over-index on the national rate

Statewide · BLS CFOI Pennsylvania 2024

Each territory ships bylined to a real OG attorney, with its primary source on the page and any computed figure labeled. That is the layer the engines cite and the link shops can never fake.

04 · THE BRAND · THE HERO

The finding, built into a brand

The hero turns the struck finding into the firm's reason to exist, then carries the record underneath. This is Ostroff Godshall's own navy and crimson, deepened and disciplined, never transplanted.

Pennsylvania · a standing read on who the roads still fail

Pennsylvania made its roads survivable. Then you stepped out of the car.iThe hero IS the strike. "Then you stepped out of the car" is the 2.24x divergence said as one human sentence. It speaks to the just-injured reader, not to the firm's trophy case.

Since 2015, deaths among people walking, biking, and rolling rose 65%, more than twice the rise for people inside a car. The safety the state built never reached the sidewalk. If it didn't reach you, we already know the road you're on.iThe subtitle does the proof work and the empathy work at once. The Greyhound record and the trial history live lower on the page as authority, never as the headline.

Pennsylvania puts a clock on every injury claim. Find out how much time you have left.

See My DeadlineiOne ask, not three. "See My Deadline" is first-person, verb-led, and specific to a real legal fact (the statute clock). White on crimson-deep reads 7.10:1 AAA on any ground. Crimson on navy would be 2.22:1, which is why the deck never does it.

Takes 2 minutes. Free. A real person reads this, not a bot.

Share what happened

11 offices · statewide PA and NJ 25 years of trial work CNN-covered record · no fee unless we recover

One ask, held all the way down. Where a national brand stacks "call now" against "free case review" against "chat," this hero asks one specific question tied to a real legal fact. The Greyhound verdict and the review counts sit lower as proof, held for compliance review, never as the hero.

The brand system behind the hero Color · type · wordmark · the Diamond score · analyze, explore, recommend Open the system +Close the system −

DIAMOND SCORE · ABOVE THE 44 FLOOR

The locked hero scores 48 of 50: the H1 reframes the category instead of competing in it (48), the subtitle carries the proof and the empathy in one breath (49), the single four-layer "See My Deadline" ask (47.5), and the dominant trust signal, eleven offices statewide, is the one no national billboard brand can contest (47.5). No outcome promise, no superlative, PA-clean.

The color system · your palette, refined

We read the firm's live navy and crimson off the site, then showed three recipes against the 10-foot test. We recommend the firm's own colors, cleaned and disciplined, never a transplant.

A · recommended

Blue Bell Standard

Your real navy, white, and crimson at 60/30/10. Crimson stays on light grounds only; coral carries the accent on dark, because crimson on navy is 2.22:1.

B · explored

Trial Authority

Deepest navy with verdict brass for proof numerals. A heavier, courtroom register.

C · explored

Liberty Ledger

Navy on parchment with heritage brass. A Philadelphia colonial register, kept as a note.

No gold sits in the firm's brand, so none is reinstated as a brand hue. Brass appears only on proof numerals, never as text. Navy on white reads 12.89:1; white on crimson-deep reads 7.10:1.

The type system · built to read across the room

We don't keep the firm's font by default. The firm runs Roboto, Google's system sans: clean, but generic, and quiet at distance. We read it, explored against the 10-foot test, and recommend a pairing that makes the firm read like a cited source.

Today · analyzed

We never stop fighting.

Roboto + Open Sans · accessible, but no courtroom authority and quiet at display sizes

Display · recommended

Fraunces

headlines, verdict numbers, the CTV end card · commands a slide at 10ft, free / OFL

Body · recommended

Hanken Grotesk

all prose, findings, CTA, microcopy · high x-height, legible at distance

The 10ft check · the carry face, oversized

Then you stepped out of the car.

See My Deadline

Fraunces 900 display · Hanken Grotesk body · reads clean across a room, on a TV, and on signage. We also rendered Libre Caslon Display (Philadelphia heritage) and Newsreader plus Inter (editorial) on your navy before this call. Fraunces wins on presence at 10ft, the bar that matters most for CTV and signage.

The wordmark · the name, set with intent

No invented mark. The firm's name carried in the recommended display face, ruled in the firm's own crimson, with the practice line beneath in the body face. It works at a footer, a CTV end card, and a building sign without redrawing.

OSTROFF · GODSHALL

Pennsylvania Injury and Accident Lawyers

Fraunces 400 for the name at a wide track, a 2px crimson rule, Hanken Grotesk for the practice line at 0.34em. The coral separator carries the one warm note the navy ground allows.

05 · THE PLAYBOOK IN MOTION

One finding, run as a play that compounds

This is the gameplan, in order. The struck data becomes an asset, the asset earns the coverage, the coverage makes the paid buy land harder, and every click arrives on a page built to capture it. Each play hands the next one its ammunition.

1

The topic · owned data becomes the asset

The struck finding, built as bylined editorial

It starts with a number the firm owns. The 2.24x divergence, rendered as real editorial that leads with the data, carries its Philadelphia Vision Zero and PennDOT primaries on the page, labels the ratio computed by Taqtics Research, and runs under a real OG attorney's byline. This is the asset the link shops can never fake.

OG Law data-journalism artifact, the 2.24x divergence

images/data-journalism/artifact-full.png · the lead territory as a sourced, bylined asset

A sourced, bylined asset is the one thing a newsroom can actually run. That is what earns the next play.

2

The spot · the finding on the screen

The connected-TV cut, in the firm's own voice

The same spine as a five-scene arc. Pain as you step out of the car, the turn to the person, the standing read and eleven offices as the proof, the relief, then the end card that reads from ten feet. No named case, no opponent, no verdict dollar, in any scene. The voice is already recorded, on a custom read built for this firm.

Hear the read · 30s VO

images/scene-*.png · five-scene arc · images/audio/og-vo-30s.mp3 · the recorded read

The same finding, now a story people watch. The buy puts it in front of the market.

3

The networks · the asset earns coverage

As featured in, and where it goes next

The firm already carries national coverage on the record. The earned-media engine turns each struck territory into a pitched, sourced story, every pitch human-finalized before send, aimed at the outlets that move authority and the AI citations. The wall below separates what is already on the record from where the engine places next.

On the record today · confirmed coverage

CNN CBS UPI

Where the data engine places next · target tier

Philadelphia Inquirer WHYY Axios Philadelphia Streetsblog

CNN, CBS, and UPI are confirmed on the firm's record. The target tier is where the 2.24x territory is built to land; it is the engine's aim, not a placement claimed. Every pitch is sourced and human-finalized before send.

An ad that says "as featured in CNN" outperforms one that does not. The earned layer makes the paid layer land harder.

4

The amplifier · paid carries the authority

The media buy, leveraging the coverage

The same standing-read arc, rendered for the buy and carrying the earned authority into every impression. Every unit on the firm's real navy and crimson lockup, the call to action white-on-crimson. Display animates the beats; paid social anchors on the person on the other side of the crash. A representative set is shown; the full IAB size matrix ships with the buy.

images/display-ads/ + images/social-ads/ · representative units · the full IAB set ships with the buy

Every one of these clicks goes to one place. That place has to convert, or the whole play leaks.

5

The destination · the click is captured

The homepage, rebuilt to convert and measure

The current hero buries the line below an autoplay video and competes with several calls to action, and the page takes 34 seconds to respond on a phone. The rebuild leads with the standing-read hero, the header phone as the action, a single "See My Deadline" ask, and the proof held to the bar. One spine, one ask, and a page fast enough to keep the lead the buy just paid for.

Ostroff Godshall homepage above-fold rebuild

images/homepage-hero.png · the above-fold rebuild on the locked spine

Today · the leak

34 sec

Mobile time-to-interactive on the top revenue page. A hurt visitor on a phone waits past the point most people leave.

Rebuilt · the fix

< 2 sec

The standing-read homepage on a fast static build. The header phone and the single ask are tappable the moment the page lands.

Measured · the gain

Tracked

Call tracking across eleven offices and a conversion pixel. The dial that used to vanish is now attributed to the campaign that earned it.

Modeled, not promised. The 34-second figure is from the live mobile audit; the speed and the tracking are the build targets in Movement Three of the close, not results claimed.

images/serp/serp-localpack.png · the search and local-pack treatment the rebuild competes for

Topic to coverage to buy to captured lead. The loop closes, and now every dollar in it is measured.

The proof · held to the bar

Past results sit lower on the page as proof, never as the hero, and only what the firm can document. The Greyhound record leads as a narrative, never as a dollar on an ad. The work sells the injured person's standing, not a firm trophy.

PA Rules of Professional Conduct 7.1 · Every verdict and settlement figure is held for a 7.1 disclaimer review before any result appears on any surface, and the Greyhound matter rides as narrative, not as a dollar. Review counts are held for a live re-fetch on ship day. No superlatives appear on any surface. The 2.24x ratio carries its computed-by-Taqtics-Research label everywhere, the 29% and 65% are the city's own figures, and any county or per-mode cut is marked computed-on-engagement until the primary pull lands. Press placements are limited to CBS, UPI, and CNN until the others are confirmed by logo or named outlet.

06 · THE CLOSE · THE CARRY

Three movements. One seat.

We start with the play that pays first, build the engine that earns the citations, then convert and measure everything the buy already touches. The plays compound. We read the strongest first.

MOVEMENT ONE

Claim Philadelphia

win the money queries

Enter the head terms and the local pack the Blue Bell address blocks today, and win the "almost there" terms the firm is already close on. A Philadelphia-proper address feasibility check, the head-term cluster, and review momentum, pointed at the one market the firm anchors on and does not yet appear in.

Est. $23,900 to $159,500/mo

MOVEMENT TWO

The earned-media engine

earn the citations

A reactive-plus-proactive media program built on the struck territories, the 2.24x divergence first, every pitch human-finalized before send. The output is high-authority referring domains the firm cannot buy and the link shops can never match, and it wins the AI box by feeding the engines the most citable, sourced answers in the market.

Est. $2,250 to $5,100/mo in link value

MOVEMENT THREE

Convert and measure

deploy the floor

Call tracking across eleven offices, a conversion pixel, a conversion signal to search and an event signal to paid social, and the CRO floor that stops the leak on traffic already bought. Link detox protects the upside; speed-to-lead keeps the captured lead from going cold. You stop flying the buy blind.

Est. $6,000 to $60,000/mo recovered

01 · Claim Philadelphia	Est. $23,900 to $159,500
02 · Earned-media engine (link value)	Est. $2,250 to $5,100
03 · Convert and measure (recovered)	Est. $6,000 to $60,000
Total estimated monthly upside	Est. $32,150 to $224,600/mo

The low end is the figure to trust. Even there, the firm leaves roughly $32,000 a month on the table across plays it could begin running now, and the plays compound rather than add. Three more carry real value we deliberately leave unnumbered: link detox is insurance, the story engine is priced through the media engine, and speed-to-lead waits on the mystery shop. The number is not the pitch. The gap between the firm the record describes and the firm the Philadelphia results describe is the pitch.

The next step

We earn it, build it, carry it. Starting with the play that pays first.

One working session. We walk the plays in order, confirm the three inputs we need from you, your actual case value, your current paid spend, and Philadelphia-proper address feasibility, and lock the first 90 days. We begin with Claim Philadelphia, because the engine should prove itself on the fastest-returning play before it scales. One seat per market, and in Pennsylvania personal injury, that is the firm we are talking to.